White Mountains Chamber Collaborative launches Granite State Safe


Dedicated to offering safety tips and information for visitors

North Conway, NH – The White Mountains Chamber Collaborative, a marketing consortium created during the Coronavirus pandemic to provide information and incentives for tourism to the White Mountains, is working on a multi-faceted approach to educating visitors before they come. After many of the communities in the White Mountains experienced overcrowding, a lack of regard for Covid-19 protocols and negative impacts from visitors last summer, the Granite State Safe campaign was developed to help inform visitors about expectations and appropriate codes of conduct when visiting the White Mountains.

“The Granite State Safe program grew from a need to educate visitors about expectations for their behavior when they visit the White Mountains,” said Jessyca Keeler, President of Ski New Hampshire and one of the program founders. “The Granite State Safe campaign was developed to share best practices with those visiting the White Mountains Region on how to keep themselves, other guests, and our residents safe during the COVID-19 pandemic. Granite State Safe tips and content echo guidance issued for businesses and individuals residing in or visiting the state by the New Hampshire Department of Health & Human Services and the Office of Governor Chris Sununu,” Keeler added.

The Granite State Safe Program is outlined at GraniteStateSafe.com. Tips about advance trip planning, masks and social distancing, cleanliness and sanitizing, and being kind to others are explained in an easy to read and clear format on the website and through the campaign. In addition, short 15-second videos are available for viewing which reiterate these messages. It’s the program’s intent that the videos will be shared by members of the six chambers participating in the White Mountains Chamber Collaborative to help expand the campaign’s message.

bikeHeader.jpeg Granite State Safe – Know Before You Go, Visit NH Responsibly
Granite State Safe helps residents and New Hampshire guests alike to enjoy the natural wonders and plentiful attractions and experiences that the state has to offer in a safe and respectful way.

The Granite State Safe program is supported by the Chamber of Commerce Partnership Assistance funding from the NH Governor’s Office for Emergency Relief and Recovery (GOFERR) to foster programs like Workplace Development and Housing and the White Mountains 100-Mile Challenge promoting safe visits to the six communities in the White Mountains. To learn more about each chambers’ involvement contact any of the participating members listed below.

White Mountains Attractions Association

Ski New Hampshire

Mt Washington Valley Chamber of Commerce

Franconia Notch Regional Chamber of Commerce

Jackson Area Chamber of Commerce

Littleton Area Chamber of Commerce

Main Street Littleton

Western White Mountains Chamber of Commerce

Twin Mountain-Bretton Woods Chamber of Commerce

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