Boutique pet store now open at Settlers Green

May 15, 2019 (North Conway, NH) – A new boutique pet store, Percy Paws, is now open at Settlers Green. Browse pet accessories, snacks including ice cream and treats by the ounce, toys and souvenirs.

The store is owned and operated by Steven Iannuzzi. Iannuzzi successfully launched Boston Brothers’ Pizzeria in North Conway Village in 2012 with his brother, Marc Iannuzzi and sister-in-law Kathy Iannuzzi, who are now known for White Mountain Cupcakery and Wicked Fresh. Steven and Marc eventually sold Boston Brothers’ and Percy Paws is Steven’s latest creation.

Percy Paws carries your four-legged friends favorite made-in-the-USA brands including locally manufactured Lupine Collars & Leads, Bad Tags, and The Bear & The Rat Ice Cream, the latter of which was a featured brand on Shark Tank. Additionally, many gift items tie in to pet charities including Rescue Candle, a handcrafted eco-soy candle company that donates 15% of its proceeds to rescue organizations, including Conway Area Humane Society.

Owner Steven Iannuzzi opened the 1,000 square foot shop with his own rescue dog in mind.

“Percy is my nine-year-old mix terrier, whom we adopted from Conway Area Humane Society,” Iannuzzi said. “She’ll be here most days to help greet other four-legged friends as, of course, we are a pet-friendly store.”

In fact, many stores at Settlers Green are dog friendly. Percy Paws is located near Crocs and rue21 at Settlers Green and is open daily. Learn more at or call 603-730-5251.

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